Eaton: We make what matters work.*
“We make what matters work.” is the new, enterprise-wide, global campaign for Eaton.
Most people have never heard of Eaton—or care about them if they have. So how do you raise brand awareness while bringing some humanity to the brand?
Thankfully, Eaton’s products and services touch everyone’s lives. They are an integral part of how the modern world is powered—but just a part. They are the quintessential asterisk in a bigger story.
We decided to own the *.
Today, the world runs on critical infrastructure and technology.
Trains. Hospitals. Factories. Data centers. The electrical grid. These are some of the really important things people depend on every day. And the companies behind them depend on Eaton to help solve some of the toughest power management challenges on the planet.
Because whether it’s a safe flight home, a more efficient shipment of products, or an always-on digital economy—we know that ensuring safe, efficient, reliable power is one of the most fundamental pieces of just about everything that matters. And…
We make what matters work.
Internal marketing
Website
The audience is driven to a site where long-scroll stories explain Eaton's role in the things people take for granted every day.
Link: eaton.com/whatmatters
Infographics
