Distractology

Among young drivers, distracted driving is a huge and growing problem. Phones, food, drinks, the radio—they all pose a big danger to teenage drivers.  

A mobile driving simulator that allowed high school students to experience these dangers already existed, but after more than six years was in desperate need of a creative refresh. With our audience of high school students, and the fact that the mobile trailer worked like a billboard in school parking lots, we knew the creative needed to be bold and visually arresting.

Results? A big success. As a result of the campaign, drivers who completed the training were 25% less likely to get a traffic violation and 19%  less likely to a have major accident.

Watch the case study.

Mobile trailer and driving simulator

Arbella Insurance

Distracted driving is a big problem. Among teenagers and young adults, it’s huge. Arbella saw it in their accident data and wanted to do something about it.

Introducing Distractology.