The Tempest

In 2020 the ASH (American Society of Hematology) conference was virtual. The Tempest was a digital experience that took HCPs through the challenge of diagnosing iMCD. It taught them the signs and symptoms and what tests to run. It ended with a video featuring two iMCD KOLs talking further about the diagnostic process and EUSA’s treatment, SYLVANT.

Watch the case study.

A campaign featuring digital, email, direct mail, and social media started before ASH driving them to the experience.

Gameplay was timed and fast paced. Players not only learned, but they had fun and got to compete against each other.

EUSA Pharma

ASH 2020 happened smack in the middle of the pandemic. The challenge was to get a virtual audience to engage and learn about iMCD and SYLVANT from their living rooms.