Posters
Science has shown us that true multitasking is a myth. The creative illustrates how all-consuming distractions can be. Posters were used in high schools to drive awareness.
Mobile trailer and driving simulator
Distractology case study
Arbella Insurance
Among young drivers, distracted driving is a huge and growing problem. Phones, food, drinks, the radio—they all pose a big danger to teenage drivers.
A mobile driving simulator that allowed high school students to experience these dangers already existed, but after more than six years was in desperate need of a creative refresh.
With our audience of high school students, and the fact that the mobile trailer worked like a billboard in school parking lots, we knew the creative needed to be bold and visually arresting.
Results? A big success. As a result of the campaign, drivers who completed the training were 25% less likely to get a traffic violation and 19% less likely to a have major accident.